Rebranding for a bigger impact

Project Scope

Rebrand
Logo Design
Brand Identity
Animation
Website Design & Development

Reintroducing a staple in the community

Raleigh Founded rebranded out of necessity, and used the moment to grow stronger. We kept their community-first focus and gave it sharper expression. Shifting the message, overhauling the identity, and setting them up to scale. Since launch, they’ve grown: new locations, new members, and a new umbrella brand to lead what’s next.

What I built

- Logo Design
- Brand Identity
- Web Design & Development
- Animation

Progress so far

- 425% increase in suite conversions
- 293% increase in coworking memberships
- 5 locations

Before

After

Raleigh Founded discovery recap

Brand Concept

A fun, welcoming, and empathetic brand and online presence for Raleigh Founded, ensuring the audience understands they’re building space for them.

Impact by
the numbers

425%
Increase in suite conversions
293%
Increase in Coworking Memberships
5
Locations (4 in raleigh & 1 in cary)

Looking to ramp up conversions?