Rebranding for a bigger impact
Project Scope
Rebrand
Logo Design
Brand Identity
Animation
Website Design & Development
Reintroducing a staple in the community
Raleigh Founded rebranded out of necessity, and used the moment to grow stronger. We kept their community-first focus and gave it sharper expression. Shifting the message, overhauling the identity, and setting them up to scale. Since launch, they’ve grown: new locations, new members, and a new umbrella brand to lead what’s next.
What I built
- Logo Design
- Brand Identity
- Web Design & Development
- Animation
Progress so far
- 425% increase in suite conversions
- 293% increase in coworking memberships
- 5 locations
Before
After
Brand Concept
A fun, welcoming, and empathetic brand and online presence for Raleigh Founded, ensuring the audience understands they’re building space for them.
Impact by
the numbers
425%
Increase in suite conversions
293%
Increase in Coworking Memberships
5
Locations (4 in raleigh & 1 in cary)