Blue Co. Warehousing
Project Scope
A strong first impression
When Blue Co. launched its first location, they had a smart concept—modular, affordable warehousing for scaling businesses—but no brand to back it. I built their identity from scratch around a single idea: The garage doors of Blue Co. are where everything happens.
That idea shaped the logo, brand system, website, and motion design—giving them a clear message and a solid platform to scale.
What I built
Progress so far
How we got here
We kicked off the project with a deep-dive session where Jason talked through the vision. One line stuck with me: “The garage doors are where everything happens.” That was it—the hook. Not just a physical feature, but a metaphor for possibility, hustle, and motion.
I ran with it.I used that idea to guide the brand direction: The garage doors of Blue Co. are where everything happens. Where businesses scale, products ship, and people connect. That concept shaped every part of the identity. From there, I mapped out the deliverables—logo, identity system, a lite website to support the pilot, and animation for digital use. Everything was focused, fast, and built to launch.
Brand Concept
Providing flexible, scalable co-warehousing solutions for small businesses, fostering collaboration and growth while helping them compete with larger companies.
How we got here
We kicked off the project with a deep-dive session where Jason talked through the vision. One line stuck with me: “The garage doors are where everything happens.” That was it—the hook. Not just a physical feature, but a metaphor for possibility, hustle, and motion.
I ran with it.I used that idea to guide the brand direction: The garage doors of Blue Co. are where everything happens. Where businesses scale, products ship, and people connect. That concept shaped every part of the identity. From there, I mapped out the deliverables—logo, identity system, a lite website to support the pilot, and animation for digital use. Everything was focused, fast, and built to launch.
Creating impact
Since launching, Blue Co.’s first location brought in over 50 tenant companies. The website pulled 140,000+ impressions in the first year alone. Word of mouth, strong presence, and a clear brand did the heavy lifting. And the concept expanded three new locations have launched since. That first brand identity set the tone for all of them. Same system. Same message. Same confidence. Blue Co. showed up as a new category—and people got it, fast.