When Blue Co. launched its first location, they had a smart concept—modular, affordable warehousing for scaling businesses—but no brand to back it. I built their identity from scratch around a single idea: Blue Co. is the place where growth happens.
That idea shaped the logo, brand system, website, and motion design—giving them a clear message and a solid platform to scale.
Providing flexible, scalable co-warehousing solutions for small businesses, fostering collaboration and growth while helping them compete with larger companies.